Hair style questions? How-to style like this?

How can I style my hair to look curly, casual and sweet like this:
https://www.womensbeautylife.com/gallery/Medium_hair/medium_short_triobob240

What techniques/products/tools do I need? I’ve been trying to figure this out, but to no avail; my hair always looks like a massive living fluffball when I’m done…

Alternatively, how do I style my hair like this:
https://www.womensbeautylife.com/gallery/Long_hair/long_cover_hairtrish

What techniques/products/tools do I need? Every time I straighten my hair, it turns into this wavy…thing in under an hour, even with some expensive hairspray/products. And how do I get her perfect eye makeup? 🙂

I’m looking for the style of the hair, not the actual cut. Thank you so much for answering this as it’s a lengthy one. I would really appreciate it 🙂

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